The BOA Experience

Here at BOA, we believe there is no single way to find the dress.
No two brides, love stories or figures are the same.

Fully Custom

For the bride who wants to design and create something original.

From inspiration to a complete gown, your dress is designed entirely from your ideals and concepts.

Together in collaboration with our in-house designers,
Suzie and Emma, our process invites you to a full experience curated specifically with you, for you.

It is immersive, creative, and deeply personal, resulting in a gown that is unmistakably yours.

This experience includes:

Try-on consultation with an experienced BOA designer

Concept development and design direction, fabric sourcing and design detailing

After saying yes and deposit placed – a mock-up fitting and four gown fittings

Your completely custom, made-to-measure gown with an all inclusive price tag

Bespoke Design

For the bride who wants to make one of our designs uniquely theirs.

Sometimes the dress is almost perfect, it just needs a few thoughtful changes.

Starting with an existing BOA design,
we customise select design elements to better suit your vision, body, and wedding aesthetic.

This signature BOA option offers the best of both worlds:
the confidence of a proven design, paired with personalised details that make it uniquely yours.

This experience includes:

Try-on consultation with an experienced BOA designer

Selection of a base BOA gown and customisation of chosen design elements

After saying yes and deposit placed – a mock-up fitting and four gown fittings

Your customised, made-to-measure gown with an all inclusive price tag

Off-Rack

For the bride who finds “the one” just as it is.

Some dresses don’t need changing or remaking. They just need the right bride.

In this experience, you will try on a curated selection of BOA gowns, designed in-house.

Perfect for brides who only want minimal design changes on an existing product,
have a lower than $4500 budget and a shorter than six month time frame.

This experience includes:

Try-on consultation with a BOA designer

Professional styling and silhouette guidance

Selection from our exclusive gown collection

All inclusive price tag

Family Heirloom

For the bride who wants to carry on the tradition in her own way.

Some brides might choose to embrace sentimental heirlooms from the generation/s
that came before them, to recreate it into a gown of their own, keeping the story alive.

With this option, we first take a look at the dress in-person and discuss the design desires with you.

Through this, we will collaboratively identify which elements to thoughtfully tailor, and which parts to cautiously preserve.

This experience includes:

A private design consultation with a BOA designer and in-house tailor

Concept development, design direction, and tailoring

All inclusive price tag

What is always consistent is the experience; 
we are thoughtful, unhurried, design led, individually focused, and deeply personal.

Each appointment is a specially personalised one-on-one consultation with an expert in-house BOA designer
where we will focus our full attention, expertise and creativity on you, and only you. 

We have four ways in which we work in providing all our brides experiences attentively optimised to their budget, timeframe and design desires.
Each tailored to meet you exactly where you are in your bridal journey.